Kaye is reporting to Ariel Charytan, CEO of Archer and OKCupid. He said he will continue to support OkCupid but most of his time will be dedicated to Archer. Kaye previously held the same title at OkCupid, another Match Group company. Kaye will oversee PR, marketing, social media, influencer marketing, guerilla marketing and events. Archer is open for pre-registration on Apple’s App Store and Google Play before it is available to download this month.
It will be available in the New York City area this summer, with plans to roll it out nationally within the year. NEW YORK: Archer, Match Group’s newest dating app aimed at gay, bisexual and queer men, has named Michael Kaye as director of brand marketing and communications.Īrcher, a “social-first” app, launched on June 1 to kick off Pride.
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